site is easy!
types in your keyword, they will see your ad at the top
of the listings in yellow. (To see an example search on
Not only will
your ad be at the top of page 1, but page 2, page 3, in
fact every page of search listings for your keyword.
if someone types in 2 keywords?
search on a phrase, a question or several words. For instance,
"where can I buy a mobile phone".
If the words
"mobile" and "phone" have both been
purchased, then the person that bought their word first
will have their ad displayed.
Why is this
to get in early so that you maximise the potential website